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Getting your web analytics implemented into your website is not just as simple as cutting and pasting some code into your footer. Analytics application implementation is often glossed over by web site traffic services, but if the implementation is mishandled then you don’t know that you are capturing the data properly and you can’t trust the data you have.

Take advantage of all that web analytics technology has to offer and let DigitaStory ensure that your analytics and marketing application implementations run smoothly. Your web analytics services need to be installed effectively and customized according to your organizational needs.

Our analytics implementation ensures that you are gathering and tracking all the website data you need to truly understand your online business. We will verify that your tracking code is in place, that your goals and funnel activity are configured and that your campaigns are properly created and tracked within your web analytics application.

Once your web analytics program is properly integrated and tracking data, DigitaStory will help you to interpret the data through a comprehensive analysis of web traffic. We will help you understand which data is the most valuable and help you ensure turn that data into revenue.

In many cases, businesses just look at web metrics superficially. They track the very basic traffic coming to the site, and they only get a very broad view of what is happening on their site. This kind of website traffic analysis is almost useless in this day and age. Additionally, they can’t really interpret what customers are doing once they hit the website.

DigitaStory will help you make the most of whichever web analytics tool you have implemented. We’ll make the tool work for you in every sense possible – if the data is in there, we will find it, interpret it and help you use it to improve your business.

If customers interact with your business across multiple channels, DigitaStory can also ensure that the necessary tools are integrated appropriately so that you receive the most comprehensive and relevant data set possible. Multi channel integration is tricky and often botched but our process and best practices ensure accurate campaign creation and tracking.

This means that if you use direct marketing channels, print materials and traditional web campaigns like PPC, email marketing, banner ads and Search Engine Optimization, you can split your channels to get the most holistic web traffic analysis possible. We’ll help you organize and tag your campaigns and also review the data to ensure you are able to make the best marketing decisions.

This multi channel web campaign analysis is especially critical if you are using outside service providers or software products because you must be able to measure the profitability of those tools.

By understanding the sales channels feeding into your website through our multi-channel integration solutions you’ll be able to parse out the channel data and do campaign analysis to assess profitably and return on investment (ROI).